Privacy Policy

Audience Acquisitions Squared Limited: (15642064)

ICO Registration Number: (ZB746814)

Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Audience Acquisitions Squared Limited's relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

Audience Acquisitions Squared Limited may trade under the brand name 'B-Smart'. The terms ‘B-Smart’, ‘Audience Acquisitions Squared Limited’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is 10 Orange Street, London WC2H 7DQ. Our company registration number is 15642064. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

The content of the pages of this website is for your general information and use only. It is subject to change without notice.

This website uses cookies to monitor browsing preferences. If you do allow cookies to be used, the following personal information may be stored by us for use by third parties such as Google Analytics.

Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.

This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.

All trade marks reproduced in this website which are not the property of, or licensed to, the operator are acknowledged on the website.

Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.

From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).

Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.

Collection of your personal data.

Personal data you provide directly to us. We collect personal data from you when you enquire about or request a product or service directly from us. For example, you will provide personal data to us when you:

register on one of our websites
join online forums
subscribe to a magazine
apply for a job
sign up for a digital product or service
register to attend a conference, an award, or forum event
request a newsletter/bulletin
enter a competition or prize draw
Complete a survey
Hold an account where you can buy products through.

The information we routinely collect will include your contact details (e.g. name, email address, phone number, and postal address). We will also collect specific information where relevant for a particular service.

When you register to attend one of our events, we may also collect details about your dietary and accessibility requirements. We only collect this information with your explicit consent and will only use it for the purposes of your attendance at the event.

When you visit our websites, technical information such as the IP address used to connect to the internet, the type of device, the browser, and the operating system will be collected. Unique identifiers stored within cookies and mobile device identifiers such as Google’s Advertising ID (GAID) and Apple’s Advertising ID (IDFA) are also collected where you have given your permission.

From other organisations or publicly available sources.

We sometimes combine information we have collected from our websites or other sources with information received from other organisations. This is used to:

verify the personal data we hold for you (e.g. to check your postal address is correct)
enhance the content and relevance of the advertising we provide to you.

We may also research publicly available sources (e.g. websites and LinkedIn) and use external suppliers, to identify business contacts who are likely to be interested in the products and services we have to offer. We will only collect the minimal amount of information required for this purpose (e.g. name, job title, company, and contact details) and when we contact you we will always provide you with an easy way to object to us continuing to retain your personal data.

Categories of personal data.

The different types of personal data we collect and process about you will be part of one of the following categories:

Identity Details (e.g. UIDs, cookie IDs, IP address)
Personal Details (e.g. first name, last name)
Address Details (e.g. address line 1-4, postcode)
Contact Details (e.g. email address, phone number)
Demographic Details (e.g. job function, vehicle details)
Transactional Details (e.g. website registration, datetime stamp)
Permission Details (e.g. marketing preferences)
Payment Details (e.g. payment card or direct debit info)
Online Activity Details (e.g. page visit, email event)
Employment Details (e.g. CV, job applications)
Education and Training Details (e.g. course name, date attended)

Registration Statement for Lead Generation for Other Parties

At AA2, we take data collection and security seriously. We generate leads via telephone surveys where all data is collected with an appropriate legal basis. During these calls, customers are asked a series of questions to establish their interests, and where a clear and definitive "YES" is provided we rely on your consent to pass your information to the appropriate named controller. We also process your information using Legitimate Interest where this is appropriate and where the processing would be in your reasonable expectations. Where we use Legitimate Interest you will only receive communications from companies within the sectors listed within this privacy policy. At the conclusion of each survey, customers are asked to confirm if they are satisfied, if they have any questions, and given the opportunity to object or opt-out of receiving marketing from us and 3rd parties.

Opt-In and Opt-Out Process

Customers can opt out of contact from AA2 or associated third parties at any time.
They are provided with a contact number, email address, and a link to our privacy policy for easy opt-out management.

Metadata Documentation

Data Source: Telephone surveys.
Data Type: Customer preferences, interests, and opt-in consent for third-party marketing.
Data Ownership: AA2 is the primary data controller.
Data Usage: Data is shared with third-party companies operating in relevant sectors as specified by customer consent.
Opt-Out Documentation: Clear tracking of opt-in/opt-out statuses, ensuring compliance with customer preferences and regulations.

Sectors Covered for Lead Generation & Data Gathering:

Consumer Goods
Telecommunications
Business Services
Medical
Lifestyle
Sports Equipment
Housing Disputes & Disrepair
Personal Injury
Mis-sold Policies
Automotive
Charity
Gaming
Leisure
Financial Products
Insurance
Health/Mobility
Home Improvements
Wills
Mail Order
Market Research
Media
Retail
Telecoms
Travel
Education
Utilities.

This registration process ensures transparency, compliance, and ease of data discovery, allowing customers to fully understand and manage their interactions with AA2 and third-party companies while safeguarding their data.

Retention Periods for Personal Data

We retain personal data only as long as necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations. Specific retention periods depend on the nature of the data and the purposes for which it was processed. In general:

Transactional Data: Retained for up to seven years for regulatory and audit purposes.
Marketing Data: Retained until you withdraw consent or opt out of receiving communications.
Account and Profile Data: Retained as long as your account remains active or as necessary to provide you with services.

Data that is no longer needed will be securely deleted or anonymized.

Individual Rights in Respect of Data Processing

Under the GDPR and other applicable data protection laws, you have the following rights regarding your personal data:

Right to Access: You may request a copy of the data we hold about you.
Right to Rectification: You can ask for corrections to your personal data if it is inaccurate or incomplete.
Right to Erasure: You can request the deletion of your personal data, subject to legal limitations.
Right to Restrict Processing: You have the right to request that we limit processing of your personal data under certain conditions.
Right to Data Portability: You may request that we transfer your data to another organization or directly to you.
Right to Object: You have the right to object to our processing of your data based on legitimate interests or direct marketing purposes.
Right to Withdraw Consent: Where consent is the basis for processing, you may withdraw it at any time without affecting the legality of prior processing.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

Right to Lodge a Complaint

If you believe we have processed your personal data in violation of data protection laws, you have the right to lodge a complaint with a supervisory authority. In the United Kingdom, this is the Information Commissioner's Office (ICO). Visit www.ico.org.uk for more information.

International Data Transfers

Where applicable, personal data may be transferred to and processed in countries outside the UK or EEA. Any transfers of data to third countries or international organizations are conducted in compliance with GDPR standards, including the use of Standard Contractual Clauses and other lawful safeguards to ensure data security and protection.

Contact Us
If you have questions about our privacy practices, wish to exercise your rights, or need further details, please contact:

Audience Acquisitions Squared Limited
10 Orange Street, London, WC2H 7DQ

0203 740 0717

The lawful bases we rely on
Under the GDPR there are six lawful bases under which organisations can collect, use, and store personal data. We have identified four which we may rely upon for our business activities: Consent, Contractual, Legitimate Interests, and Legal Obligation.

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